It’s true, there is a difference between content marketing and social media marketing, and in today’s fast-paced information-hungry world, your business needs to do both, and do them well.
Naturally, there is an element of content marketing in social media: without solid content, you simply won’t be able to get your message through any of your social media channels. But that’s where the similarities end.
The difference between the two? It’s as simple as this:
- The main delivery vehicle for content marketing is the brand website. Content is longer in form, and you can publish blogs, videos, infographics, even ebooks to your brand website.
- The main delivery vehicle(s) for social media marketing are the social networks. Content is short. Think 140 characters (Twitter), contests, quizzes, and games.
Ultimately, businesses have to learn to master both content marketing and social media marketing if they want to reach and engage a global audience.
A Client Match Made in…Foodie Heaven
So you already know a little something about the Folio crew: we are big craft beer and food enthusiasts, and that has brought us into contact with some truly innovative clients. The stars must have been aligned back in the spring of 2012 because a chance meeting with the Owner/Chef of Virgil’s Café during our lunch there, an innocent remark by one of our founding partners, and the rest is history, as they say.
The story begins with a request when asked “what would you like to order.” The response: have the chef make me anything he wants. Hmmm. Intrigued, Owner/Chef Matt Buschle had to meet the person who would make such a request, and what was supposed to be a quick meal soon became a four-hour visit. We were invited to a private tour of his kitchen, checked out his garden, and discussed the potential of doing some business together.
We also discovered that Matt was featured on the food network’s hit show Diners, Drive-Ins, and Dives. Now we were intrigued.
This is how some of the best client relationships begin: casual conversation where we can get to know what your needs are; what you want to achieve for your business; how we can help. Not a sales pitch. No high-pressure sales tactics. No hidden agendas. Just people engaged in conversations, learning about each other and our perspective businesses, and then finding a way to create something brilliant together that will bring mutual success to each other.
In working with our client Matt Buschle, Owner and Chef of Virgil’s Cafe located in Bellevue, KY, we were able to take his concept to the next level, a concept that he uses in a number of print items for his restaurant. We ended up creating a real working prototype with the end result: an exact replica of his concept that he can display in his restaurant along side the other artwork that he collects.
If you have never been to Smashing Magazine you might want to check it out. It is a great resource for keeping current on web design and programing techniques.
The site is divided up into the following categories:
- UX design
Each category has technical and philosophical information as well as tutorials. The articles range from basic to expert level and are written by professionals.
What’s that you say? The Folio Booklets are here? And where can I get one??? Glad you asked!!!
As you can see, we’ve been busy! In between working on all of our client work, we’ve been busy with: launching our new website; developing a social media plan, their designs, and content; and of course, creating the Folio Booklets.
You can now take a visual tour of who we are and what we can do several ways, but if you want something you can hold on to with both hands, we’ve got you covered. Just request one of our Folio Booklets for yourself and you can see what great creative can do for you. Visit http://foliodesignhaus.com/what_we_do/booklet.html